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Kasra Hadizadeh
Narvan business cards scattered on teal: white fronts with Persian contact details, teal backs with a pattern of rounded bricks.

NarvanHR and recruiting2022

Narvan

Narvan is an HR firm in Tehran. Its identity: the map of Iran made into a mark, teal and orange, and a pattern of rounded bricks.

Client
Narvan
Role
Brand identity
Year
2022

Identity and print for Narvan, a Tehran HR firm: the logo, stationery, staff badges, gift boxes and a brochure.

Narvan (نارون) is an HR firm in Tehran that finds people for companies and helps them build their teams. Its identity is print from start to finish, so the whole thing runs on two ideas and two colours.

1. The mark

The first idea is the mark: the map of Iran, made as simple as it gets. A square with one corner cut off. It holds up as a thin outline or a solid block, in teal or on it.

The mark, in outline on teal and solid on white.

2. The pattern

The second is a wall of rounded bricks. It fills the backs of the business cards and sits behind the letterhead and the flyers, so even plain stationery is unmistakably Narvan's.

Business cards: Persian contact details on white, the brick pattern on teal.
A flyer and the letterhead, the bricks running behind both.

3. Everywhere else

From there it went everywhere the firm shows up: a billboard that reads “Narvan, your future partner”, staff badges, gift boxes, and a brochure for its services. Narvan is Persian for elm, so the one photograph in the set is a tree.

The billboard: “Narvan, your future partner”.
The staff ID badge, on an orange lanyard.
Gift boxes in teal, with orange tissue inside.
A spread from the brochure, and the tree photograph in the brand's two colours.

Delivered

  • Logo
  • Colour palette
  • Brick pattern
  • Business cards
  • Letterhead
  • Flyers
  • Billboard
  • ID badges
  • Gift boxes
  • Brochure

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